Rand Brenner's Licensing Secrets Home Study System

Sensible Pricing

We have a simple one time $597 fee. Easy to afford, no per-month charges, no extra costs, no nickel-and-diming or download fees. So, order now! It won't cost any extra.

I Repeat -- $597 is all you pay. There is nothing more to buy and no monthly fees of any kind.

 

HERE'S WHAT YOU GET . . .
 

1. Introduction to Licensing: Creating A Cash Flow Machine - Part One:     Getting Started On An Action Plan That’s Right For You

52-minute audio, 12-page course workbook, 21-page transcript.

For the full description of each segment click here.
 

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2. Introduction to Licensing: Creating A Cash Flow Machine - Part Two:     How To Find Licensees And Negotiate The Terms Of Your Agreement  

37-minute audio and accompanying 15-page transcript.

For the full description of each segment click here.
 

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3. Licensing Mastery Part One: Identifying Options, Opportunities, And Where Your Product Fits In  

55-minute audio, 63-page course workbook, and accompanying 22-page transcript.

For the full description of each segment click here.

 

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4. Licensing Mastery Part Two: The Power Of Research, Trade Shows, And Enthusiasm 

48-minute audio and accompanying 20-page transcript.

For the full description of each segment click here.

 

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5. Licensing Mastery Part Three: How To Build Value And Negotiate Royalties

42-minute audio and accompanying 17-page transcript.

For the full description of each segment click here.

 

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6. Licensing Mastery Part Four: Understanding The 3 Key Legal Documents Of The Licensing Process  

46-minute audio and accompanying 18-page report.

For the full description of each segment click here.

 

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7. Licensing Leverage Part One: Developing An Intellectual Property Strategy For Business Growth And Marketing  

68-minute audio, 17-page course workbook, and accompanying 27-page transcript.

For the full description of each segment click here.

 

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8. Licensing Leverage Part Two: Unlocking The Commercial Value Of Your Intellectual Property

72-minute audio and accompanying 29-page transcript.

For the full description of each segment click here.

 

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9. Business Process Licensing: The 90 Day Cash Flow Creator

70-minute audio, 19-page course workbook, and accompanying 26-page transcript.

For the full description of each segment click here.

 

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10. Opportunities In Niche Licensing Part One: The Art, Automotive, And Brand-Sector Fields

74-minute audio and accompanying 29-page transcript.

For the full description of each segment click here.

 

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11. Opportunities In Niche Licensing Part Two: The Entertainment, Fashion, And Mobile Sectors

78-minute audio and accompanying 30-page transcript.

For the full description of each segment click here.

 

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12. Opportunities In Niche Licensing Part Three: The Pet, Publishing, and Sports Sectors

86-minute audio and accompanying 33-page transcript.

For the full description of each segment click here.

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HERE'S WHAT RAND BRENNER'S LICENSING SECRETS SYSTEM WILL DO FOR YOU . . .
 

Rand Brenner is America's dean of licensing. He's negotiated landmark merchandise and promotional licensing agreements with Hewlett Packard, Kellogg's, Bandai America, Hasbro, Quaker Oats, Pepsi, and many others.

Rand managed the Mighty Morphin Power Rangers (a $3 billion worldwide retail sales licensing phenomenon), two Power Rangers Movies (produced in conjunction with 20th Century Fox Film Corporation), the Batman movie (Tim Burton/Warner Bros production generating over $500 million in merchandise revenues), the classic Looney Tunes (i.e. Bugs Bunny) and Tiny Toon Adventures (Spielberg/Warner Bros)

Rand Brenner's Licensing Secrets System goes into great detail.

You'll learn the fundamentals of licensing like . . .

• What exactly is licensing and how to make it work for you
• How to protect your ideas, patents and trademarks
• How to make your idea licensable
• Licensing mistakes how to avoid them
• How to develop a "licensing mindset"
• How to make money and set your fees in licensing.
• The best licensing niches to get into for ongoing profits
• How to negotiating the terms of your licensing deals
• How to structure your licensing deals for ongoing profits...

...and much, much more.

And now you can get Licensing Secrets for only one $597.00 payment and without any ongoing payments and nothing more to buy.

 

HERE'S HOW TO ORDER . . .

 

  

100% 90 Day RISK-FREE MONEY BACK GUARANTEE   "You have a FULL 90 days to use this incredible system for yourself and prove that it does EXACTLY what I say it does.   NO fine print, NO weasel clauses, if YOU are not happy I am not happy. I'm sticking my neck out here because I know this works...period!" Don't delay, this price is for a limited time only! Your Rand Brenner Licensing Secrets System will be sent instantly after your order is placed. Click the Yellow Buy Now Button Below note: It may take a second or two for the order window to open up. Be patient Don't have a credit card? no problem click here I Repeat -- $597 is all you pay. There is nothing more to buy and no monthly fees of any kind.  Call toll free in US Only  - 800-237-0634 ~ 858-274-7851

  

       The second I get your order I'll e-mail your download link where you can download everything.

       Note after you make your Paypal payment, Paypal will have a yellow button that says "Go Back To JS&M Sales & Marketing.

      Click on that yellow button and that will take you to the downloads. If you have any questions at all, feel free to call me at 858-274-7851.

      One more thing. If you are on your cell phone or away from internet access and can't use Paypal now, you can send me your Paypal e-mail address and a short note that you want the Rand Brenner's Licensing Secrets System for $597, I'll then send you an e-mail back with a Paypal invoice and when you get back in front of your computer, you can pay.

     But you must do it now because this offer and page will not be here after 12 tonight PST. e-mail michael@michaelsenoff.com to let me know your Paypal e-mail and I'll send you the invoice.

     If you don't have a credit card, you CAN send a money order or check to:

Attn: Michael Senoff
JS&M Sales & Marketing Inc.
4809 Clairemont Square
San Diego, CA 92117

      Just make sure you write your e-mail on the check and I'll send you the link once I get it. E-mail me too so I know to look out for it.

      If you have any questions at all, feel free to call me at 858-274-7851. 

       

Sincerely,

Michael Senoff

You have a full 90 day to test it out.  But time is short, order now before this offer ends.

 

 

HERE'S HOW TO ORDER . . .

  

100% 90 Day RISK-FREE MONEY BACK GUARANTEE   "You have a FULL 90 days to use this incredible system for yourself and prove that it does EXACTLY what I say it does.   NO fine print, NO weasel clauses, if YOU are not happy I am not happy. I'm sticking my neck out here because I know this works...period!" Don't delay, this price is for a limited time only! Your Rand Brenner's Licensing Secrets System will be sent instantly after your order is placed. Click the Yellow Buy Now Button Below note: It may take a second or two for the order window to open up. Be patient Don't have a credit card? no problem click here I Repeat -- $597 is all you pay. There is nothing more to buy and no monthly fees of any kind. Call toll free in US Only  - 800-237-0634 ~ 858-274-7851

 

Rand Brenner's $597 Licensing Secrets System                     Detailed Descriptions Below:

You'll be able to immediately download Rand Brenner's Licensing Secrets System which includes everything below. And there's NOTHING more to buy and no monthly payment.

You get all of this for $597 . . .

1) Introduction to Licensing: Creating A Cash Flow Machine Part One:  

Getting Started On An Action Plan That’s Right For You

A 52-minute audio, 12-page course workbook, 21-page transcript that reveals, in detail, how one of the most powerful tools for leveraging income and creating multiple revenue streams is by licensing intellectual properties. An intellectual property is an innovative product or service you’ve created that you can license out to third parties to generate income for yourself.

And you’ll learn everything you need to know from licensing expert Rand Brenner. Rand has worked for companies like Warner Bros. and Saban Entertainment, helping to license products for shows like Looney Tunes and Power Rangers.

Obviously, one of the first steps in the process of licensing intellectual property is obtaining a trademark, patent, or copyright for your idea. But you need to know that once you obtain one, your idea will become public information. And although having a legally protected idea does give you protection, it’s not going to stop someone from figuring out a way to use your idea. So you need to have an action plan in place before you do anything else. And in this introduction, you’ll hear how to get started developing one.

Key Aspects For Developing Your Action Plan:

• How to develop an “intellectual-property mindset” by noticing the branding and trademarks that surround you every day – and how to know where your idea will fit in
• Sound marketing principles you need to know in order to make the most money off your idea
• Lucrative opportunities to consider for your intellectual property
• Why you should think beyond the United States when considering the value of your idea, and the top 5 global markets for consumers
• Why you need to be able to demonstrate the marketability of your intellectual property, and how to begin doing that
• How licensing your product or service is also a powerful tool for bringing in resources to make, market, sell and expand on your idea without the need for additional financing

So in Part One of this introduction, you’ll hear all about what intellectual property is, how to create multiple streams of revenue with it, and how to fully and legally protect your ideas. Rand walks you through the steps so you’ll know what kind of action plan you need and how to get started on it today.

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2) Introduction to Licensing: Creating A Cash Flow Machine Part Two:
How To Find Licensees And Negotiate The Terms Of Your Agreement

A 37-minute audio and accompanying 15-page transcript that explains how companies don’t license ideas; they license money. So in order to find successful licensees for your idea, you’ll need to show them how your product or service fits in with their business and why it’s worth their time.

To do that, you have to know some numbers about cost, pricing and profit margins. Although this requires a little research on your part, it can easily be done on the Internet or at your local library. And in the first half of Part Two, you’ll hear how to find out what the marketability of your idea is and how to showcase that value in a presentation to potential licensees.

Key Points About Presenting Your Idea:

• Why identifying what kind of idea you have – benefits vs. solutions, needs vs. wants, cost vs. profitability, and commodity vs. innovation – will determine what kind of licensee to go after and how
• How to “seed the market” by testing your idea to demonstrate real-world success and ways to gather quantitative data
• All about the sell sheets, prototypes, and other tangibles you’ll need to bring to a presentation
• Some examples of what Rand has done in the past to demonstrate how his intellectual property can be applied to a potential licensee’s existing products to “show them the money”
• The exact criteria that makes up a good presentation
Once you’ve had a successful presentation and a company is interested, then you’ll both enter into negotiations to determine the licensing agreement itself. And in the second half of Part Two, you’ll hear how a licensing agreement is usually structured, the steps that both parties take to reach an agreement, and the key terms and conditions to know.

Key Points On Negotiating A Licensing Agreement:

• How your research and hard work will pay off in the negotiating process
• Why you’ll want a win-win agreement that makes for a long-term collaborative relationship – and how to do that without being a doormat
• The flexible points of a licensing agreement, determining how hands-off you want to be, and why a bad deal is worse than no deal at all
• All about royalties, the myths surrounding them, and specific amounts you can expect to receive
• Everything you need to know about the agreement including exclusive vs. non-exclusive rights, performance guarantees, development costs, infringement problems, termination clauses and quality control
Licensing intellectual property is a great way to make a living once you know how to do it, and this introduction will give you the solid foundation you need to get started.
 

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3) Licensing Mastery Part One: Identifying Options, Opportunities, And Where Your Product Fits In

A 55-minute audio, 63-page course workbook, and accompanying 22-page transcript that discusses how Licensing is an excellent tool for leveraging copyrights, trademarks, or patents and generating revenue from them – without much involvement or risk. And in Part One, you’ll hear how to do that, straight from the beginning.

There are many different facets of licensing, and you’ll need to be able to identify what kind of idea you have to know where it fits into a market. This kind of assessment will give you a solid foundation for developing your strategic licensing plan. And Rand walks you through all the steps to make sure you have that kind of strong foundation.

Together with the workbook, you’ll learn how to plug your numbers into his formula to find the cost effectiveness of your idea and determine its profitability. You’ll also hear all about the options and opportunities you have with licensing and how to make the most of them.

More Key Points You’ll Hear In Part One:

• How to use licensing to break into a market that may not seem obtainable – and other benefits to intellectual properties
• An overview of more than 20 different property sectors including publishing, sports, fashion and art that will give you an idea of the possibilities licensing can give you – and the crossover opportunities that come with them
• How to use licensing to set up joint ventures and strategic alliances
• Resources for filling in gaps you may have in your cost-effectiveness formula
• How to use the workbook to set up a “revenue forecast”
• A breakdown of intellectual property cycles and models – from “evergreen products” to “classic with a promotional spike” – and how to identify where yours fits in so you can start building a licensing plan

Although the most important step in capitalizing on your intellectual property is taking action, you’ll never want to rush an idea to market without determining the best way to do it. And in Part One, you’ll hear how it’s done.

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4) Licensing Mastery Part Two: The Power Of Research, Trade Shows, And Enthusiasm

With this 48-minute audio and accompanying 20-page transcript, you'll learn that regardless of which option you take – whether you decide to manufacture your own products, license them out, or both – you’ll need to conduct research to evaluate your intellectual property’s profitability and marketability. And in the first part of this audio, you’ll hear how to perform your own due diligence, including assessing retail price points, unit costs, the competitor landscape, manufacturing feasibility, and more.

It’s this kind of solid quantitative research that you’ll need when presenting your idea to potential licensees. You’ll also need enthusiasm. And in the second part of this audio, Rand goes over what makes a great presentation including how to plug your information into his PowerPoint presentation so you’ll have an instant visual to showcase your intellectual property.

You’ll also hear how to use tradeshows as an indispensable tool to find licensees, research the competition, network within your market, test your idea, and learn how to display your product.

More Key Concepts From Part Two:

• Tips for conducting due diligence and what you need to know about “invention promotion” companies before you buy into them
• How to get your due diligence information ready for the presentation – you’ll want to make sure you do more than just regurgitate what you’ve found
• Why it’s important to know who your audience is before you make a presentation and what to do if you don’t know the answer to a question
• How to have a tangible presentation that demonstrates the application of your copyright, trademark, or patent
• How to determine what kinds of tradeshows to go to, who to seek out when you’re there, and exactly how to have an exhibit there

When it comes to licensing, there are no shortcuts. But if you take the time to do things right, it’ll be well worth the investment. And in Part Two, you’ll hear how to conduct sound research, present like a pro, and make the most of tradeshow..

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5) Licensing Mastery Part Three: How To Build Value And Negotiate Royalties

This 42-minute audio and accompanying 17-page transcript will teach you that before you begin negotiations with a potential licensee, you should know the value of your intellectual property and be able to demonstrate it. There are basically three ways to do this, with the type of idea you have determining the best approach to use. And in the first part of this audio, you’ll hear how to determine your intellectual property’s value – and how to build on it.

Because royalty rates are a reflection of value, it’s important to know the profitability and marketability of your intellectual property. And in this audio, you’ll also learn how to structure royalty payments, and examples of ranges to expect.

But don’t expect the negotiation process to happen overnight. Negotiation is a critical part of licensing that takes time and usually begins when you first start talking with a potential licensee. However, there are certain rules that will help to ease the process along, and in this audio you’ll hear how to develop a negotiating game plan.

Other Key Points From Part Three:

· The factors that make up value when it comes to intellectual property and how to determine if you have a narrow or broad patent
· All about licensing agents and invention promotion firms – how they usually get paid, how they operate, and red flags to look out for before you commit
· An easy way to determine if an invention promotion firm is legitimate and will do a good job for you
· How to assess your intellectual property’s marketability – by looking at how recognizable your intellectual property is, the size of your potential market, who the competition is, and more
· How important timing is and what usually happens if the market changes for your intellectual property
· An overview of the workbook examples with a look at royalty rates by industry and invention type
· Rules and preparation tips for negotiating and exactly how to use your due diligence to its fullest

It doesn’t matter whether you hire a third-party agent to negotiate for you or you opt to do it yourself, you’ll need to remember that it’s a dynamic process that takes time. And Rand walks you through all the steps to make sure you know how to make the best deal possible.

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6) Licensing Mastery Part Four: Understanding The 3 Key Legal Documents Of The Licensing Process

This 46-minute audio and accompanying 18-page report discusses the three documents you need to know about while you move through the licensing process – the non-disclosure agreement (NDA), the deal memo, and the licensing agreement. And in this audio, you’ll learn the key elements of each while you follow along using workbook examples.

Before you discuss your intellectual property with anyone, you’ll want to make sure you have a non-disclosure agreement signed to keep your proprietary information safe. This agreement basically outlines the terms and conditions of confidentiality, and in the first part of this audio, you’ll learn what is usually covered and what isn’t.

Deal memos are also important because they summarize all the points agreed on during negotiations and have many components such as distribution channels, rights to make and sell, the license period, and more – and you’ll hear what each means for you.

And then you’ll learn about the licensing agreement itself. There are many different types of agreements depending on the type of intellectual property you have, and you’ll hear everything you need to know about each.

Other Key Points From Part Four:

• Why some companies may not want to sign a confidentiality agreement and what to do if that happens
• Why you’ll want to complete a patent agreement within one year of using a NDA – and other caveats to look out for
• An explanation of the key business terms you’ll hear in deal memos and licensing agreements including territorial exclusivity, quality control, termination clauses, license fee, royalty rate, the duration of the license, and more
• Safeguards you’ll want in place in case your licensee goes bankrupt
• All about patent agreements, know-how agreements, trademark and copyright agreements, merchandise licensing agreements, sub-licensing, and more
• Why you need to make sure that the integrity of your property is being followed and how to do that

Although it’s not necessary to become an expert in this area of licensing, it is important to have a good understanding of the documents you’ll see along the way and how each impacts your intellectual property. And in this audio, you’ll hear all about them.

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7) Licensing Leverage Part One: Developing An Intellectual Property Strategy For Business Growth And Marketing

This 68-minute audio, 17-page course workbook, and accompanying 27-page transcript reveals how most small to mid-size business owners don’t realize they have intellectual property they can leverage. But logos, trademarks, products, processes, and services are all examples of possible intellectual properties you may already own.

Licensing this property to other companies will help you reach different markets and territories with little effort. And while this is one technique for growth, you could also acquire additional intellectual properties, and diversify your marketing strategy even further.

So in the first part of this audio, you’ll hear the options business owners have when it comes to developing an intellectual property strategy for growth through leveraging, licensing and acquiring.
Then in the second part of the audio, you’ll hear how to evaluate your business and your intellectual properties so you can increase your business’s revenue and value.

Other Key Points From Part One:

• How to determine the economic value of your intellectual property and how to use it to access capital
• Ways to use licensing as the contractual tool to build strategic alliances and partnerships
• Examples of how to leverage your intellectual property in more ways than just financial
• Ways to use licensing to get a competitive position in a niche market
• Online and offline strategies for acquiring products and expanding your market
• Ways to use licensing to promote your products and services to create a loyal clientele
• Why you’ll want to make sure your employees are covered under a work-for-hire agreement – and how to do it

Having intellectual property means you have exclusive rights to a particular product, service, process or innovation. This exclusivity gives you a significant market advantage, and in this section, you’ll hear how to develop a strategy for taking advantage of that.
 

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8) Licensing Leverage Part Two: Unlocking The Commercial Value Of Your Intellectual Property

Here's a 72-minute audio and accompanying 29-page transcript that discusses that, as economies around the world change, many opportunities emerge, especially for small-to-midsize businesses. And licensing gives business owners a new way to think about everyday products and services, and the linear way they’re usually promoted.

By unlocking the commercial value of intellectual property, you can use it to form partnerships, finance business ventures, enter new markets, and access new resources.

But you should know what kind of property you have first. Unfortunately, many businesses overlook the fact that their products, services, and processes actually evolve into intellectual properties over time.

So in the first half of Part Two, you’ll hear how to build a portfolio of intellectual property. You’ll get a full overview of the process from partnering with other companies to leveraging the resources of your organization.

Then in the second half of the audio, you’ll hear how to “think outside the box” by using licensing to enhance the market value of your small business, obtain financing, and develop a business plan. Extracting the full value is really what leveraging is about. And you’ll hear how to manage all your intangible assets.

More Key Points From Part Two:

• How to use licensing as a first step to not only forming a partnership with other companies but also a long-term merger, acquisition, or exit strategy
• All about the strategic alliances and joint ventures you can make with licensing – and what to look for in the perfect partner
• Key terms you’ll need to know along the way like minimum guarantee, quarterly reporting, and quality control
• All the advantages “having an exclusive” affords you when it comes to licensing and a few caveats to look out for
• Exactly what you need to be aware of before you sub-license to make sure everyone is on the same page
• Franchising as a licensing option – and the differences between it and a licensing agreement
• Why large corporations can’t always commercialize their smaller technologies – and how small businesses can use that as a huge opportunity
• How to use licensing to attract investors and get a start-up up and running
• Real-life examples of how licensing works

Intellectual properties are just the tip of the iceberg. You’re really leveraging all the resources and opportunities behind it. And in this audio, you’ll hear how to do that.
 

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9) Business Process Licensing: The 90 Day Cash Flow Creator

It doesn’t matter if it’s sales training, personal-growth seminars or marketing systems, if you have a proprietary system or process in place, you can make money licensing it within the next 3 months – provided it meets the criteria of intellectual property.

And in this 70-minute audio, 19-page course workbook, and accompanying 26-page transcript, you’ll hear how to make that determination and how to develop and implement a licensing plan that works for you.

There are essentially four elements necessary to prepare for licensing, and in the first part of the audio you’ll be walked through the process, from setting up an infrastructure to knowing your financial perspective.

Then once you’ve developed your method, you’ll put together a licensing strategy that includes a thorough examination of your property and your goals in order to determine the best direction to take.

And at the end of the audio, you’ll also hear how to develop marketing materials using workbook examples and templates.

Other Key Points About Business Process Licensing:

• The 2 options you have for legally protecting your business process or system and how to determine which one is right for you
• How to determine your production and delivery costs, distribution channels, and the revenues your licensees can expect to receive
• How to conduct a financial analysis of your operating expenses
• All about the compensation structures you can expect from licensees – a fixed fee, annual renewal, or a hybrid of both – and how to know which one is best for you
• The 4 key elements you need to properly present, identify and negotiate a licensing agreement for your business
• Ways to show value for both the licensee and the end customer – and why you need to be able to do both
• Creative ideas for finding licensees
• All about presenting your licensing opportunity to prospects – from filling out a non-disclosure agreement to negotiating the deal

Licensing is a process, but that doesn’t mean you have to wait a long time before you start seeing results. If you follow the steps outlined in this audio, you’ll be able to deliver an exclusive intellectual property to licensees and start making money within 90 days.

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10) Opportunities In Niche Licensing Part One: The Art, Automotive, And Brand-Sector Fields

There are many different fields when it comes to licensing, and each is filled with its own nuances and opportunities for both licensing in and licensing out. So in this audio, you’ll hear about three of those fields – the art, automotive and brand sectors.

Licensing Art

Licensing artwork offers year-round profit potential and consumer appeal. Artists can easily create additional revenue sources by leveraging artwork to third-party companies without the manufacturing, distribution or selling risks, while licensees can use art to take advantage of trends and fads. And you’ll hear all about these benefits in the first part of this audio including...

• Ways to build brand image and why you’ll want to do this
• Elements that make artwork more appealing for licensing
• How to gain exposure for your artwork in the marketplace
• How to do your marketing due diligence to see how your art compares to the competition
• Exactly what makes artwork licensable
• Some of the trends and fads to look out for in the art industry today and how to take advantage of them

Licensing In The Automotive Industry

There are also many opportunities available in the automotive industry. From automakers like Ford and Chrysler to automotive magazines, the sales in this marketplace are more than $50 billion a year, with about $6 billion of that coming from licensed products. So the crossover possibilities for licensing are enormous, and in the second part of this audio, you’ll hear how to make the most of them. You’ll also hear…

• Ways to take advantage of “brand loyalty’ in the automotive industry
• The many product categories and options to think about
• Related categories to also explore with crossover potential like toys, sun shades, tire cleaner, auto suppliers and dealers
• How to make sure your patent is right for a particular auto manufacturer
• The newest trend toward green technology and the possibilities it brings with it

Licensing In The Trademark And Brand-Sector

Decades of advertising and goodwill created by selling products all over the world is what makes licensing major brands appealing. You can easily enhance any patented product by applying it to a well-known brand. That’s probably why this is a $30 billion-dollar niche market with a number of possibilities and advantages. And at the end of this audio, you’ll hear the whole brand licensing process including…
• How brand licensing crosses over and works in all sectors of licensing
• All about the new trend in trademarks and brands called “personality brands” – and how to make the most of it
• How licensing can be used to expand the awareness of both brands and products
• The biggest categories for trademarks and some strategies for developing products
• How to establish partnerships within this industry and the opportunities they create for you
• The 3 main advantages of a “corporate license” and how to use it to build branding

There’s a lot to think about as you look at different marketplaces, trends and possibilities. And this three-part audio will give you an understanding of how the whole process works, specifically within the art, automotive, and brand-sector industries.

This audio interview consists of 74-minute audio and accompanying 29-page transcript.

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11) Opportunities In Niche Licensing Part Two: The Entertainment, Fashion, And Mobile Sectors

Licensing is all about taking action, and this niche licensing series is designed to focus on the best licensing sectors, provide you with information about the opportunities that exist in each, and help you take action on those opportunities. And in this audio, you’ll hear about three of those sectors – the entertainment, fashion and mobile industries.

Entertainment And Character Licensing

With more than $2 billion in royalty revenues and over $40 billion in retail sales, this market is enormous, and the opportunities are almost endless for even the smallest of business owners.

Although “character” and “entertainment” are combined into one sector, they’re actually two different sub-sectors, each with its own possibilities and nuances. So in the first part of this audio, you’ll hear the differences between the two, how to determine the focus of each, and tips and tricks to help you take advantage of every opportunity. You’ll also hear…

• The many different categories in this industry – comics, books, characters, video games, greeting cards, movie launches, etc
• A number of ways to take advantage of this sector, even if you’re not an intellectual property owner
• What studios look for when they license out their intellectual property
• All about life-spans, evergreen products, global markets, and new media technologies
• What makes an entertainment property licensable – the challenges, the opportunities, and what impacts negotiations.

Fashion And Apparel Licensing

Big names, trends, fads and money make this industry one of the most appealing. With $900 million generated in royalties, and retail sales in excess of $15 billion, this is a very visible industry that uses licensing as a means of brand extension.

There are many benefits to this industry too – well known brands, lifestyle elements, broad retail distribution, a wide selection of brands, and consumer awareness. And in the second part of this audio, you’ll hear all about the opportunities that exist including…

• How companies use licensing to market and build their brand names and ways to capitalize on the brand loyalty in the industry
• What creates fashion trends, what is involved in the licensing of apparel items, and what is hot right now like eco-conscious and gadget gear
• Some of the big players in the industry to know about and how to get their attention
• Resources to tap into for more information about the fashion industry

Interactive And Mobile Content Licensing
A multitude of new technologies drive this sector and cross it over into all forms of media, from television to video gaming and computers. And as a result, there are opportunities galore in licensing because a lot of the content being produced and distributed is licensed.

So in the third part of this audio, you’ll hear all about this multi-billion-dollar industry, its opportunities, how it’s changing, where it seems to be going, and how to jump onboard. You’ll also hear…

• What the key areas are for growth and the opportunities they present
• How to use the internet as a starting point to build demand and exposure for interactive content
• What the trends and offshoots are for this industry and examples of ways you can use them to your advantage
• All about mobile content to cell phones and the exposure it gives to other licensing sectors

Marketplaces are dynamic and full of opportunities, and licensing is the tool that lets you take advantage of it all. The possibilities are worldwide and unlimited for those who take action, and this niche licensing series is designed to help you figure out the best action plan for you.

This segment consists of a 78-minute audio and accompanying 30-page transcript.

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12) Opportunities In Niche Licensing Part Three: The Pet, Publishing, and Sports Sectors

 One of the biggest benefits to niche licensing is that it allows you to be “in the game.” By entering into key partnerships, you’ll hear about opportunities that aren’t widely known to outsiders. And this niche licensing series is designed to give you a perspective on where those opportunities might exist, and how to get started on them. So in this audio, you’ll hear about three of the best sectors for niche licensing – the pet, publishing and sports sectors.

Licensing In The Pet Industry

Animal lovers spend a lot of money. Online sales alone in this sector have reached the billion-dollar mark. That’s why it’s recognized as one of the fastest growing industries in the United States. And as a result, it offers huge growth potential through licensing.

Because this is actually a two-market sector, opportunities exist for licensing products to both human consumers and four-legged ones. And in the first part of this audio, you’ll hear all about the trends, fads and crossover opportunities you can expect in this industry, along with some specific examples of how licensing works hand-in-hand with innovation. You’ll also hear…

• What’s hot for pets right now – from travel accessories to luxury pampering items
• Crossover opportunities like art designs for dog sweaters or character greeting cards
• Capitalizing on breed-specific product ideas
• Tips for acquiring licenses and developing products
• Resources to tap into for a closer look at this market

Licensing In The Publishing Sector

Publishing is on the rise because it easily crosses over into all industries. So there are tremendous licensing opportunities for books, magazines, comics, and newspapers –especially if you’re trying to reach a specific demographic like tweens, teens, children, or generation X.

Although this industry has faced increasing competition from interactive content lately, it has adapted by expanding into the online and mobile fields. So you’ll see many new and interesting opportunities come up as a result of those changes. And in the second part of this audio, you’ll hear what to expect. You’ll also hear…

• Specific ways publishers gain exposure for their properties – and the opportunities that may present for you
• The niche-within-a-niche for book publishing that you may want to know about and take advantage of
• How self-publishing has changed over the years, why it’s an attractive consideration for a lot of people today, and how to make it work for you
• Ways smaller companies can use licensing to develop products, broaden their product reach, or diversify a little.

Licensing In The Sports Industry

With more than $700 million in royalty revenues and $14 billion in retail sales, sports licensing is huge and growing, not only in the United States but around the world.

Although this industry involves sports at all levels – for both men and women, young and old – it also has nostalgic loyal fans at every corner, so it also has stability and longevity going for it as well. And in the third part of this audio, you’ll hear all about the opportunities you can expect and how to get started on them including…

• The top product categories for the sports industry – from apparel and video games to trading cards and toys – and where the licensing opportunities are for each
• How to make the most of the brand loyalty of fans
• Some of the biggest intellectual properties for this category – first tier, evergreen, and continuous types
• Event and celebrity-driven licensing opportunities
• Ways to think outside the box with women’s sports, little league, smaller events, and entertainment sports

Licensing is a great stepping-stone for expanding businesses and developing products because the opportunities are worldwide and extensive. And this niche licensing series is designed to help you make sense of it all and get you in the game.

This segment of an 86-minute audio and accompanying 33-page transcript.

 

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The second I get your order . . ....

I'll e-mail you your download link where you can download and play everything. Note that after you make your Paypal payment, Paypal will have a yellow button that says "Go Back To JS&M Sales & Marketing.

Click on that yellow button and that will take you to the downloads.

If you have any questions at all, feel free to call me at 858-274-7851.

                                          

HERE'S HOW TO ORDER . . .

  

 

100% 90 Day RISK-FREE MONEY BACK GUARANTEE   "You have a FULL 90 days to use this incredible system for yourself and prove that it does EXACTLY what I say it does.   NO fine print, NO weasel clauses, if YOU are not happy I am not happy. I'm sticking my neck out here because I know this works...period!" Don't delay, this price is for a limited time only! Your Rand Brenner's Licensing Secrets System will be sent instantly after your order is placed.   Click the Yellow Buy Now Button Below note: It may take a second or two for the order window to open up. Be patient Don't have a credit card? no problem click here I Repeat -- $597 is all you pay. There is nothing more to buy and no monthly fees of any kind. Call toll free in US Only  - 800-237-0634 ~ 858-274-7851

 

      The second I get your order I'll e-mail your download link where you can download everything. Note after you make your Paypal payment, Paypal will have a yellow button that says "Go Back To JS&M Sales & Marketing.

      Click on that yellow button and that will take you to the downloads. If you have any questions at all, feel free to call me at 858-274-7851.

      One more thing. If you are on your cell phone or away from internet access and can't use Paypal now, you can send me your Paypal e-mail address and a short note that you want Rand Brenner's Licensing Secrets System for $597.

     I'll then send you an e-mail back with a Paypal invoice and when you get back in front of your computer, you can pay. But you must do it now because this offer and page will not be here after 12 tonight PST. e-mail michael@michaelsenoff.com to let me know your Paypal e-mail and I'll send you the invoice.
 

       

Sincerely,

Michael Senoff

You have a full 90 day to test it out.  But time is short, order now before this offer ends.

If you don't have a credit card, you CAN send a money order or check to:

Attn: Michael Senoff
JS&M Sales & Marketing Inc.
4809 Clairemont Square
San Diego, CA 92117

      Just make sure you write your e-mail on the check and I'll send you the link once I get it. E-mail me too so I know to look out for it.

      If you have any questions at all, feel free to call me at 858-274-7851.