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	Intellectual Property Licensing For Entrepreneurs and Small Business

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Rand's Bio

Rand Brenner's Licensing Secrets Home Study System

Sensible Pricing

We have a simple one time $597 fee. Easy to afford, no per-month charges, no extra costs, no nickel-and-diming or download fees. So, order now! It won't cost any extra.

I Repeat -- $597 is all you pay. There is nothing more to buy and no monthly fees of any kind.

HERE'S WHAT YOU GET . . .

1. Introduction to Licensing: Creating A Cash Flow Machine - Part One: Getting Started On An Action Plan That’s Right For You

52-minute audio, 12-page course workbook, 21-page transcript.

For the full description of each segment click here.

2. Introduction to Licensing: Creating A Cash Flow Machine - Part Two:     How To Find Licensees And Negotiate The Terms Of Your Agreement
37-minute audio and accompanying 15-page transcript.
For the full description of each segment click here.

3. Licensing Mastery Part One: Identifying Options, Opportunities, And Where Your Product Fits In

55-minute audio, 63-page course workbook, and accompanying 22-page transcript.

For the full description of each segment click here.

4. Licensing Mastery Part Two: The Power Of Research, Trade Shows, And Enthusiasm

48-minute audio and accompanying 20-page transcript.

For the full description of each segment click here.

5. Licensing Mastery Part Three: How To Build Value And Negotiate Royalties

42-minute audio and accompanying 17-page transcript.

For the full description of each segment click here.

6. Licensing Mastery Part Four: Understanding The 3 Key Legal Documents Of The Licensing Process

46-minute audio and accompanying 18-page report.

For the full description of each segment click here.

HERE'S WHAT RAND BRENNER'S LICENSING SECRETS SYSTEM WILL DO FOR YOU . . .

Rand Brenner is America's dean of licensing. He's negotiated landmark merchandise and promotional licensing agreements with Hewlett Packard, Kellogg's, Bandai America, Hasbro, Quaker Oats, Pepsi, and many others.

Rand managed the Mighty Morphin Power Rangers (a $3 billion worldwide retail sales licensing phenomenon), two Power Rangers Movies (produced in conjunction with 20th Century Fox Film Corporation), the Batman movie (Tim Burton/Warner Bros production generating over $500 million in merchandise revenues), the classic Looney Tunes (i.e. Bugs Bunny) and Tiny Toon Adventures (Spielberg/Warner Bros)

Rand Brenner's Licensing Secrets System goes into great detail.

You'll learn the fundamentals of licensing like . . .

* Examples of intellectual property licensing
* 5 quick-start steps for using it to make money
* A "can't miss" way to get started.
* How to present yourself when putting license agreements together
* How to start with no prior experience
* Everything you need to find intellectual properties to license
* License VS selling . . . The truth about both.
* Exploding the education myth with IP licensing
* Steps to go from zero to making money in licensing in 90 days.
* Real-life insights into identifying lucrative licensing opportunity
* What your first move should be once you find a product to license
* The surprising reason why you don't you have to be a lawyer

...and much, much more.

And now you can get Licensing Secrets for only one $597.00 payment and without any ongoing payments and nothing more to buy.

HERE'S HOW TO ORDER . . .



100% 90 Day RISK-FREE
MONEY BACK GUARANTEE

"You have a FULL 90 days to use this incredible system for yourself and prove that it does EXACTLY what I say it does.

NO fine print, NO weasel clauses, if YOU are not happy I am not happy. I'm sticking my neck out here because I know this works...period!"

Don't delay, this price is for a limited time only! Your Rand Brenner Licensing Secrets System will be sent instantly after your order is placed.

Click the Yellow Buy Now Button Below

note: It may take a second or two for the order window to open up. Be patient

Don't have a credit card? no problem click here

I Repeat -- $597 is all you pay. There is nothing more to buy and no monthly fees of any kind.

Call toll free in US Only - 800-237-0634 ~ 858-274-7851



     The second I get your order I'll e-mail your download link where you can download everything.

       Note after you make your Paypal payment, Paypal will have a yellow button that says "Go Back To JS&M Sales & Marketing.

      Click on that yellow button and that will take you to the downloads. If you have any questions at all, feel free to call me at 858-274-7851.

      One more thing. If you are on your cell phone or away from internet access and can't use Paypal now, you can send me your Paypal e-mail address and a short note that you want the Rand Brenner's Licensing Secrets System for $597, I'll then send you an e-mail back with a Paypal invoice and when you get back in front of your computer, you can pay.

     But you must do it now because this offer will be gone before you know it. So don't miss out and e-mail now at michael@michaelsenoff.com to let me know your Paypal e-mail and I'll send you the invoice.

     If you don't have a credit card, you CAN send a money order or check to:

Attn: Michael Senoff
JS&M Sales & Marketing Inc.
4809 Clairemont Square
San Diego, CA 92117

      Just make sure you write your e-mail on the check and I'll send you the link once I get it.

      If you have any questions at all, feel free to call me at 858-274-7851.



Sincerely,

Michael Senoff

You have a full 90 day to test it out. But time is short, order now before this offer ends.

HERE'S HOW TO ORDER . . .



100% 90 Day RISK-FREE
MONEY BACK GUARANTEE

"You have a FULL 90 days to use this incredible system for yourself and prove that it does EXACTLY what I say it does.

NO fine print, NO weasel clauses, if YOU are not happy I am not happy. I'm sticking my neck out here because I know this works...period!"

Don't delay, this price is for a limited time only! Your Rand Brenner's Licensing Secrets System will be sent instantly after your order is placed.

Click the Yellow Buy Now Button Below

note: It may take a second or two for the order window to open up. Be patient

Don't have a credit card? no problem click here

I Repeat -- $597 is all you pay. There is nothing more to buy and no monthly fees of any kind.

Call toll free in US Only - 800-237-0634 ~ 858-274-7851

Rand Brenner's $597 Licensing Secrets System   Detailed Descriptions Below:

You'll be able to immediately download Rand Brenner's Licensing Secrets System which includes everything below. And there's NOTHING more to buy and no monthly payment.
You get all of this for $597 . . .

1) Introduction to Licensing: Creating A Cash Flow Machine Part One:
Getting Started On An Action Plan That’s Right For You

A 52-minute audio, 12-page course workbook, 21-page transcript that reveals, in detail, how one of the most powerful tools for leveraging income and creating multiple revenue streams is by licensing intellectual properties. An intellectual property is an innovative product or service you’ve created that you can license out to third parties to generate income for yourself.

And you’ll learn everything you need to know from licensing expert Rand Brenner. Rand has worked for companies like Warner Bros. and Saban Entertainment, helping to license products for shows like Looney Tunes and Power Rangers.

Obviously, one of the first steps in the process of licensing intellectual property is obtaining a trademark, patent, or copyright for your idea. But you need to know that once you obtain one, your idea will become public information. And although having a legally protected idea does give you protection, it’s not going to stop someone from figuring out a way to use your idea. So you need to have an action plan in place before you do anything else. And in this introduction, you’ll hear how to get started developing one.

Key Aspects For Developing Your Action Plan:

• How to develop an “intellectual-property mindset” by noticing the branding and trademarks that surround you every day – and how to know where your idea will fit in
• Sound marketing principles you need to know in order to make the most money off your idea
• Lucrative opportunities to consider for your intellectual property
• Why you should think beyond the United States when considering the value of your idea, and the top 5 global markets for consumers
• Why you need to be able to demonstrate the marketability of your intellectual property.
• How licensing your product or service is also a powerful tool for bringing in resources to make, market, sell and expand on your idea without the need for additional financing

So in Part One of this introduction, you’ll hear all about what intellectual property is, how to create multiple streams of revenue with it, and how to fully and legally protect your ideas. Rand walks you through the steps so you’ll know what kind of action plan you need and how to get started on it today.

2) Introduction to Licensing: Creating A Cash Flow Machine Part Two: How To Find Licensees And Negotiate The Terms Of Your Agreement

A 37-minute audio and accompanying 15-page transcript that explains how companies don’t license ideas; they license money.

So in order to find successful licensees for your idea, you’ll need to show them how your product or service fits in with their business and why it’s worth their time.

To do that, you have to know some numbers about cost, pricing and profit margins. Although this requires a little research on your part, it can easily be done on the Internet or at your local library.

And in the first half of Part Two, you’ll hear how to find out what the marketability of your idea is and how to showcase that value in a presentation to potential licensees.

Key Points About Presenting Your Idea:

• Why identifying what kind of idea you have – benefits vs. solutions, needs vs. wants, cost vs. profitability, and commodity vs. innovation – will determine what kind of licensee to go after and how
• How to “seed the market” by testing your idea to demonstrate real-world success and ways to gather quantitative data
• All about the sell sheets, prototypes, and other tangibles you’ll need to bring to a presentation
• How Rand's past intellectual property can be applied to a potential licensee’s existing products to “show them the money”
• The exact criteria that makes up a good presentation
Once you’ve had a successful presentation and a company is interested, then you’ll both enter into negotiations to determine the licensing agreement itself.

And in the second half of Part Two, you’ll hear how a licensing agreement is structured, the steps to reach an agreement, and the key terms and conditions to cover.

Key Points On Negotiating A Licensing Agreement:

• How your research will pay off in the negotiating process
• Why you’ll want a win-win agreement for a long-term profits
• Why a bad deal is worse than no deal at all
• The truth about royalties - how much you can expect to receive
• Best advice on agreement including exclusive vs. non-exclusive rights, performance guarantees, development costs, infringement problems, termination clauses and quality control
Licensing intellectual property is a great way to make a living once you know how to do it, and this introduction will give you the solid foundation you need to get started.

3) Licensing Mastery Part One: Identifying Options, Opportunities, And Where Your Product Fits In

A 55-minute audio, 63-page course workbook, and accompanying 22-page transcript that reveals how Licensing is used as a tool for leveraging copyrights, trademarks, or patents and generating revenue from them – without much involvement or risk.

There are many different parts to licensing, and you’ll need to be able to identify what kind of idea you have to know where it fits into a market. This kind of assessment will give you a solid foundation for developing your strategic licensing plan. And Rand walks you through all the steps to make sure you have that kind of strong foundation.

Together with the workbook, you’ll learn how to plug your numbers into his formula to find the cost effectiveness of your idea and determine its profitability. You’ll also hear all about the options and opportunities you have with licensing and how to make the most of them.

More Key Points You’ll Learn In Part One:

• How to break into a markets that may not seem obtainable
• 20 licensing sectors not including publishing, sports and fashion
• How to use licensing to set up joint ventures alliances
• How to use the workbook to set up a “revenue forecast”
• A breakdown of intellectual property cycles – from “evergreen products” to “classic with a promotional spike” – and how to identify where yours fits in so you can start building a licensing plan

Although the most important step in capitalizing on your intellectual property is taking action, you’ll never want to rush an idea to market without determining the best way to do it. And in Part One, you’ll learn how it’s done.

4) Licensing Mastery Part Two: The Power Of Research, Trade Shows, And Enthusiasm

With this 48-minute audio and accompanying 20-page transcript, you'll learn that regardless of which option you take – whether you decide to manufacture your own products, license them out, or both – you’ll need to conduct research to evaluate your intellectual property’s profitability and marketability. And in this audio, you’ll learn how to perform your own due diligence, including assessing retail price points, unit costs, the competitor landscape, manufacturing feasibility, and more.

It’s this kind of solid quantitative research that you’ll need when presenting your idea to potential licensees. And in the second part of this audio, Rand reveals what makes a great presentation including how to plug your information into his PowerPoint presentation so you’ll have an instant visual to showcase your intellectual property.

You’ll also hear how to use tradeshows as an indispensable tool to find licensees, research the competition, network within your market, test your idea, and learn how to display your product.

More Key Concepts You'll Learn From Part Two:

• What you need to know about “invention promotion” companies
• How to prepare for your presentation
• Why it’s important to know who your audience is before you make a presentation and what to do if you don’t know the answer to a question
• How to demonstrate the application of your IP.
• Best tradeshows to scout and one to avoid
When it comes to licensing, there are no shortcuts. But if you take the time to do things right, it’ll be well worth the investment. And in Part Two, you’ll hear how to conduct sound research, present like a pro, and make the most of tradeshows..

5) Licensing Mastery Part Three: How To Build Value And Negotiate Royalties

This 42-minute audio and accompanying 17-page transcript will teach you that before you begin negotiations with a potential licensee, you should know the value of your intellectual property and be able to demonstrate it.

Because royalty rates are a reflection of value, it’s important to know the profitability and marketability of your intellectual property. And in this audio, you’ll ;earn how to structure royalty payments, and examples of ranges to expect.

But don’t expect the negotiation process to happen overnight. Negotiation is a critical part of licensing that takes time and usually begins when you first start talking with a potential licensee. However, there are certain rules that will help to ease the process along, and in this audio you’ll hear how to develop a negotiating game plan.

Other Key Points From Part Three:

• The factors that make up value when it comes to intellectual property and how to determine if you have a narrow or broad patent
• All about licensing agents and invention promotion firms – how they usually get paid, how they operate, and red flags to look out for before you commit
• An easy way to determine if an invention promotion firm is legitimate and will do a good job for you
· How to assess your intellectual property’s marketability – by looking at how recognizable your intellectual property is, the size of your potential market, who the competition is, and more
• How important timing is and what usually happens if the market changes for your intellectual property
• An overview of the workbook examples with a look at royalty rates by industry and invention type
• Rules and preparation tips for negotiating and exactly how to use your due diligence to its fullest

It doesn’t matter whether you hire a third-party agent to negotiate for you or you opt to do it yourself, you’ll need to remember that it’s a dynamic process that takes time. And Rand walks you through all the steps to make sure you know how to make the best deal possible.

6) Licensing Mastery Part Four: Understanding The 3 Key Legal Documents Of The Licensing Process

This 46-minute audio and accompanying 18-page report discusses the three documents you need to know about while you move through the licensing process – the non-disclosure agreement (NDA), the deal memo, and the licensing agreement. And in this audio, you’ll learn the key elements of each while you follow along using workbook examples.

Before you discuss your intellectual property with anyone, you’ll want to make sure you have a non-disclosure agreement signed to keep your proprietary information safe. This agreement basically outlines the terms and conditions of confidentiality, and in the first part of this audio, you’ll learn what is usually covered and what isn’t.

Deal memos are also important because they summarize all the points agreed on during negotiations and have many components such as distribution channels, rights to make and sell, the license period, and more – and you’ll hear what each means for you.

And then you’ll learn about the licensing agreement itself. There are many different types of agreements depending on the type of intellectual property you have, and you’ll hear everything you need to know about each.

Other Key Points From Part Four:

• Why some companies may not want to sign a confidentiality agreement and what to do if that happens
• Why you’ll want to complete a patent agreement within one year of using a NDA – and other caveats to look out for
• An explanation of the key business terms you’ll hear in deal memos and licensing agreements including territorial exclusivity, quality control, termination clauses, license fee, royalty rate, the duration of the license, and more
• Safeguards you’ll want in place in case your licensee goes bankrupt
• All about patent agreements, know-how agreements, trademark and copyright agreements, merchandise licensing agreements, sub-licensing, and more
• Why you need to make sure that the integrity of your property is being followed and how to do that

Although it’s not necessary to become an expert in this area of licensing, it is important to have a good understanding of the documents you’ll see along the way and how each impacts your intellectual property.

And in this audio, you’ll hear all about them.

The second I get your order . . ....

I'll e-mail you your download link where you can download and play everything. Note that after you make your Paypal payment, Paypal will have a yellow button that says "Go Back To JS&M Sales & Marketing.

Click on that yellow button and that will take you to the downloads.

If you have any questions at all, feel free to call me at 858-274-7851.



HERE'S HOW TO ORDER . . .



100% 90 Day RISK-FREE
MONEY BACK GUARANTEE

"You have a FULL 90 days to use this incredible system for yourself and prove that it does EXACTLY what I say it does.

NO fine print, NO weasel clauses, if YOU are not happy I am not happy. I'm sticking my neck out here because I know this works...period!"

Don't delay, this price is for a limited time only! Your Rand Brenner's Licensing Secrets System will be sent instantly after your order is placed.

Click the Yellow Buy Now Button Below

note: It may take a second or two for the order window to open up. Be patient

Don't have a credit card? no problem click here

I Repeat -- $597 is all you pay. There is nothing more to buy and no monthly fees of any kind.

Call toll free in US Only - 800-237-0634 ~ 858-274-7851

      The second I get your order I'll e-mail your download link where you can download everything. Note after you make your Paypal payment, Paypal will have a yellow button that says "Go Back To JS&M Sales & Marketing.

      Click on that yellow button and that will take you to the downloads. If you have any questions at all, feel free to call me at 858-274-7851.

      One more thing. If you are on your cell phone or away from internet access and can't use Paypal now, you can send me your Paypal e-mail address and a short note that you want Rand Brenner's Licensing Secrets System for $597.

     I'll then send you an e-mail back with a Paypal invoice and when you get back in front of your computer, you can pay. But you must do it now because this offer and page will not be here after 12 tonight PST. e-mail michael@michaelsenoff.com to let me know your Paypal e-mail and I'll send you the invoice.



Sincerely,

Michael Senoff

You have a full 90 day to test it out. But time is short, order now before this offer ends.
If you don't have a credit card, you CAN send a money order or check to:

Attn: Michael Senoff
JS&M Sales & Marketing Inc.
4809 Clairemont Square
San Diego, CA 92117

      Just make sure you write your e-mail on the check and I'll send you the link once I get it. E-mail me too so I know to look out for it.

      If you have any questions at all, feel free to call me at 858-274-7851.